A feedback process that actually ends

Projects rarely fail on the first draft. They fail on the seventh, when nobody remembers why the logo moved two pixels to the left. We looked at several hundred finished projects and found that the ones that stayed on schedule shared a few habits.

Agree the number of rounds first

Three is common. The count goes in the brief. When round three arrives, everyone knows it is the last included one, and feedback gets sharper.

One person decides

Feedback can come from a whole team, but one person collects it and sends a single list. Conflicting comments are resolved before they reach the designer, not after.

Write the decision down

Each round ends with a short note: what changed, what stayed, and what comes next. In Meetsy this lives at the top of the project thread, so a new teammate can read it in a minute.

None of this is complicated. It works because it makes drift visible early, while it is still cheap to correct.